Families For Addiction Recovery Campaign

Date

January 2025

Programs

Illustrator
Photoshop
Procreate

Breaking the silence and being the voice

The goal of this project was to create an awareness campaign for a non-profit organization that holds meaning for me. FAR (Families for Addiction Recovery) is a non-profit organization dedicated to supporting parents and families affected by a loved one’s addiction. They provide 24/7 parent-to-parent support, advocate for better government polices, and work to spread education and awareness across communities.

Key Requirements & Goals:
• Represent the organization and campaign in a meaningful, thought-provoking way
• Build awareness and inspire action
• Maintain clear, consistent communication across all deliverables

Close-up of an adult's hand holding a child's hand palm to palm.

Collage with a boy covering ears and shouting, a girl smiling with toy animals, and text panels stating 'The smallest voices are often overlooked' and 'Every story deserves to be told even the ones that weren’t asked to speak', all tagged with #itlooksdifferent4me.

Understanding the toll on younger relatives

When researching FAR, I found their main audience is parents, specifically, giving them the support and resources they need to properly help their families.

A vision for families & mapping out the message

For the campaign’s concept, I felt it was important to keep the target audience as the parents, but shift the focus of the campaign to the young relatives and family members whose voices are rarely heard. This helps represent FAR as an organization that isn’t just for parents; they’re a voice for every family member. This is where the main slogan for the campaign comes from: Same Families. Different Stories.

It was important that I brought brightness to a heavy and hard topic that wasn’t too childish, but still brought trust, warmth and ease to those viewing it. The campaign, in a way, is a letter from those younger voices to their parents – a “hey, don’t forget I was there too.”

A grayscale hand-drawn sketch grid of 15 web page layout ideas featuring placeholders for images, graphics, labels, and text blocks with notes like 'color spl.' and 'graphic'.

Grid of photos showing diverse people in supportive and happy moments, overlaid with colorful cartoon sun, heart, and star doodles and blocks of text in pink, yellow, blue, and orange.

Four photos showing caring human connection: a young man in a black hoodie looking down, adult and child hands touching, a red-haired child touching a woman's face, and a smiling woman lying down.

Hand-drawn six-panel layout sketches numbered 1 to 6, featuring rectangular text placeholders, wavy lines, bullet points, and circles labeled 'graphic'.

Trifold brochure with photos of a child being kissed, a child holding an adult’s hand, a child between two adults, and a woman sitting on a bed, combined with colorful text blocks and playful doodles of a sun and heart.

Collage of images and graphics highlighting family support during addiction recovery, showing diverse people, supportive messages, and joyful illustrations.

Banner showing diverse family members smiling and text advocating support services for families affected by addiction, including parent support and education.

Awareness brochure from Families For Addiction Recovery with images of diverse children and supportive hands, highlighting support services and campaign details.

Triptych of posters by Families For Addiction Recovery featuring children and handwritten messages to parents about addiction impact, each with a colored overlay and contact info at the bottom.

Making it happen

After sketching and colour blocking, I was able to clearly figure out how I wanted the layout the work with the colours. From there, I brought everything into Illustrator and InDesign to vectorize and add body copy.

The last hurdle

After consulting my peers and my professor. It was clear there were a few things that needed to be fixed and or changed completely.

Poster and tri-fold: Needed a layout rework. Taking away the gradient and making the image smaller. This will help with readability and accessibility. Along with that, the CTA needed to be brought up and made much larger.

Posts: Needed to be updated size-wise from 1080x1080 px to the new Meta standard size for posting 1080x1350 px.

Woman comforting a troubled teen by gently placing her hand on the teen's head outdoors.

Instagram post from Families For Addiction Recovery showing a child pointing at a smiling sun drawing, text about support services for families, a woman with head in hands, and a smiling child with a woman, highlighting addiction recovery support for parents and children.

Facebook page for FAR with banner showing a woman kissing a smiling child and text 'Same Families. Different Stories.'

Three colorful posters on addiction recovery show children with family, each featuring a quote about understanding addiction and the tagline 'Same Families. Different Stories.'

Advertisement panel with a smiling woman hugging a young girl and message about addiction affecting children.

Brochures titled 'Same Families, Different Stories' showing smiling family photos and information about addiction support and resources.

Assorted colorful circular stickers with smiling sun, heart, star, and flower illustrations, and phrases about families and addiction recovery, spilling out of a translucent envelope on a light pink background.

Four round stickers with positive messages and smiling sun and heart illustrations, featuring text 'Same Families. Different Stories.'

Website homepage on laptop showing a mother hugging her smiling young child with text about family support and addiction resources.

A solution that heals

After making the necessary changes and applying the suggested edits, the final product was complete. A consistent design and finalized campaign. With the extra time I had, I created two additional deliverables: stickers as handouts and a website specifically tailored to the campaign.

The impacts and insights

Overall, the design system works together through the tone, colour, imagery, and messaging to create an approachable, trustworthy atmosphere. It ensures that the viewer not only understands the campaign’s purpose but feels emotionally grounded enough to engage with the resources and support Families for Addiction Recovery offers.

Skills strengthened:
• Concept development
• Audience understanding
• Visual Communication
• Problem-solving

This project meant a lot to me because of my personal connection to the topic. I was proud that I could properly represent the concept of the campaign through a thoughtful, working design.

Young girl hugging a smiling woman from behind in a cozy living room with a green sofa and a plant in the background.

A couple walks through a forest holding a young child by both hands, lifting the child off the ground.

Person holding a child wearing a yellow knit hat and pointing toward the sunset over a green field.

Smiling woman lying on a bed with coral-colored blankets and pillows, talking on a smartphone.

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