Hey! I’m Ayla LaFrenere,
A graphic designer creating visuals that connect and communicate
Little About Me
I am a graphic designer who is obsessed with the process of turning ideas into visuals. Paying close attention to the little details, staying consistent, and always chasing the concept that tells a story. My favourite part of design is finding that perfect balance between meaning and impact.
I approach every project with enthusiasm and excitement no matter the scale, specifically tailoring every project based on it’s deliverables. I achieve this by keeping an open mind with each project, ensuring that no concept or vision is left unexplored.
The Art House Cafe
This was a project where I was tasked with finding a business I liked, believed in, or wanted to redesign. The project started with logo development and progressed to a complete brand redesign.
Let's Grow A Garden
I have always been drawn towards the book market because of my love for reading and the stories that helped shape me as a person. The goal of this project was to create a children’s book written and illustrated by me that I could publish.
Blume Packaging
Tasked with picking an existing product and company to redesign their packaging. It needed a decrease in the amount of packaging, a change in materials to make them more environmentally friendly, and to be reusable.
Yahtzee Design
A passion project I chose to do for my favourite board game. The idea was to transition the brand into a new look and feel, revamping the brand to attract younger audiences.
I'd love to hear from you!
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