Hey! I’m Ayla LaFrenere,
A graphic designer crafting visuals that connect and communicate – and I design sweet tattoos!
Little About Me
I am a graphic designer who is obsessed with the process of turning ideas into visuals. Paying close attention to the little details, staying consistent, and always chasing the concept that tells a story. My favourite part of design is finding that perfect balance between meaning and impact.
I approach every project with enthusiasm and excitement no matter the scale, specifically tailoring every project based on it’s deliverables. I achieve this by keeping an open mind with each project, ensuring that no concept or vision is left unexplored.
The Art House Cafe
This was a project where I was tasked with finding a business I liked, believed in, or wanted to redesign. The project started with logo development and progressed to a complete brand redesign.
Let's Grow A Garden
I have always been drawn towards the book market because of my love for reading and the stories that helped shape me as a person. The goal of this project was to create a children’s book written and illustrated by me that I could publish.
Blume Packaging
Tasked with picking an existing product and company to redesign their packaging. It needed a decrease in the amount of packaging, a change in materials to make them more environmentally friendly, and to be reusable.
Yahtzee Design
A passion project I chose to do for my favourite board game. The idea was to transition the brand into a new look and feel, revamping the brand to attract younger audiences.
I'd love to hear from you!
If you connect with my work and are looking for someone to help bring your design vision to life, I'm here for it. Let's talk about how we can create something meaningful together.